Scented tissues

Market Insights on Scented Tissues

Market Size: The global market for scented tissues is set to witness substantial growth, with projected revenues reaching approximately $3.64 billion in 2024. This figure is expected to grow at an impressive annual rate of 12.81%, potentially reaching $6.65 billion by 2029. Notably, China is anticipated to generate the highest revenue in this sector, amounting to nearly $2 billion in 2024, indicating a strong consumer preference for scented personal care products.

Consumer Insights: The target demographic for scented tissues primarily includes younger consumers, particularly Millennials and Generation Z, who are increasingly favoring products with natural and organic ingredients. Key drivers for purchasing decisions include efficacy, appealing scents, and product certifications that emphasize sustainability. There is also a growing demand for tissues infused with moisturizing agents and antibacterial properties. However, consumers express unmet needs for more diverse scent options and eco-friendly packaging, indicating an opportunity for brands to innovate in these areas.

Top Brands Dynamics: Leading companies such as Kimberly-Clark and Procter & Gamble are actively investing in research and development to enhance the quality of scented tissues. Recent product launches have introduced innovative features such as lotion-infused tissues and eco-conscious packaging solutions. As the market evolves, these brands are focusing on expanding their offerings to cater to specific consumer needs, such as hypoallergenic tissues for sensitive skin, thus capturing a larger market share and fostering brand loyalty.

Types of scented tissues

Scented tissues are regular tissues infused with fragrances. They offer a pleasant aroma, making the mundane task of using tissues more enjoyable. There are many scented tissues, and each has a unique fragrance to suit different preferences. Some of the popular types include:

• Floral scented tissues: These are tissues with fragrances derived from flowers like rose, lavender, jasmine, and lily. They are often associated with a sense of calm and relaxation, making them popular among those who prefer gentle, sweet-smelling scents.
• Citrus scented tissues: These are tissues with the zesty and refreshing fragrances of citrus fruits like lemon, orange, and grapefruit. They are uplifting and invigorating, often providing a sense of freshness and cleanliness. These fragrances are popular for their ability to energize and refresh the mood.
• Spice-scented tissues: These tissues feature warm and robust fragrances from spices like cinnamon, clove, and ginger. They are comforting and exotic, appealing to those who enjoy deep, spicy scents that provide a sense of warmth and coziness.
• Fruit scented: These are tissues with sweet and juicy fragrances of various fruits like apple, berry, and tropical fruits. They are vibrant and playful, making them popular for their juicy, sweet scents that can evoke feelings of fun and freshness.
• Herbal scented tissues: These are tissues with fragrances from herbs like mint, eucalyptus, and basil. They are cooling and refreshing aromas, suitable for those who enjoy clean, crisp scents that are often associated with a feeling of clarity and invigoration.
• Vanilla and cream: These are tissues with sweet and creamy fragrances of vanilla and other dessert-like scents. They are sweet and soothing, appealing for their ability to provide comfort and a sense of indulgence, often found in options like vanilla bean or caramel.

Some scented tissues combine different fragrances to create unique blends, offering a more complex aromatic experience. These blends often aim to provide a balanced scent that captures the best of different worlds, appealing to a broader range of scent preferences.

How to choose scented tissues

Wholesale buyers should consider many factors to meet their customers' needs. Here are some tips to choose the right kind of fragrant tissues.

• Type of Tissue

  Look at what customers buy most in their area. If they buy a lot of tissues for runny noses, choose tissues with strong scents that soothe noses. If they buy more for relaxing baths, pick tissues with scents that help people unwind.

• Popular Scents

  Find out which scents are trendy. Citrus scents like oranges and lemons smell fresh. Vanilla smells cozy. Lavender smells like a spa. Choose various scents to give customers many options.

• Packaging

  Pick packs that are easy to open and close without making noise. Self-closing lids are quiet and keep the rest of the tissues fresh. Bulk packs are good for stores where many people buy tissues.

• Quality

  Choose soft tissues that are thick enough to handle colds but not so thick that the scent tissue is heavy. The tissue should be gentle on the skin, and the scent should stay on the tissue, not fade away quickly.

• Price

  Consider the price of the scented tissues. Buy in bulk to get a good deal. Think about how customers will use these tissues. Those who buy them for colds will use more tissue, so they need an affordable option. If customers buy them more for baths, they might spend more on luxury scented tissues.

• Test the Product

  When choosing a supplier, ask them for a sample. Test the quality and the strength of the scent. Check the tissue's size, thickness, and how it feels in the hand. Make sure the scent matches the name on the pack, and don't pick those with scents that are too strong or weak. Find out if the scent goes away after using a few tissues.

How to use, install, and product safety

Scented tissues are a versatile product that offers comfort and convenience. Here are some simple ways to use them.

• General Use: Pull one out gently from the pack's top to attend to nose or face needs; return any unused ones promptly to avoid drying out.
• Cold or Allergy Relief: Wave the scented tissue gently over the nose when sneezing or sniffing to mask nasal odor with fragrance and soothe skin with lotion infusion.
• Refreshing Pick-Me-Up: Dab the forehead, wrist, or neck with a tissue to enjoy a light whiff that may uplift one's mood or provide a sense of relaxation.
• Beauty Touch-Up: Use tissues to blot lipstick or eyeliner gently, erasing smudges while adding a hint of the tissue's scent, perfect for on-the-go beauty fixes.
• Travel Companion: Keep scented tissues handy while traveling to cover sneezes, freshen up, or simply enjoy the comforting fragrance - a familiar piece of home wherever one goes.

Product Safety

The safety of scented tissues is a top priority. Here are some key points about it:

• Gentle on Skin: Most tissues are specially designed to be gentle on the skin, even in delicate areas like the nose. They are less abrasive than standard tissues, reducing irritation and discomfort, especially when used frequently due to allergies or colds.
• Lotion-Infused for Moisture: Many scented tissues are infused with lotions like aloe vera or vitamin E. These additions moisturize the tissue, helping to keep the skin soft and preventing chapping, which is common with regular paper tissues when used in excess.
• Hypoallergenic Options Available: Some scented tissues are made with hypoallergenic fragrances and formulations. These options are ideal for people with sensitive skin or allergies, as they are less likely to trigger any allergic response or skin irritation.
• Safe Fragrance: The fragrances used in scented tissues are safe for topical application and are designed not to cause any harm. They are often approved by dermatologists and are safe for use on the mucous membranes of the nose and other sensitive areas.
• Dermatologically Tested: Many brands have tissues that are dermatologically tested for safety and efficacy. This means that the tissue has been tested by skin experts to ensure that it does not irritate the skin and is safe, especially for people with sensitive skin or conditions like eczema and psoriasis.

Functions, features, and design of scented tissues

Function

Scented tissues serve many significant functions.

Here are some of them:

• Everyday Use

  Many people use scented tissues every day. They use them to blow their noses or wipe their hands. The tissues are gentle on the skin. They can also help mask bad smells.

• Cold and Allergy Relief

  People with colds or allergies may use more tissues than usual. Scented tissues can provide relief. The pleasant smell may help improve their mood and reduce stress.

• Skin Care

  Scented tissues can also be used as part of a skincare routine. They can be used to remove makeup or sweat. The tissues may contain soothing ingredients like aloe vera. This can help keep the skin clean and comfortable.

• Travel

  Scented tissues are a compact and convenient option when traveling. They take up little space and are easy to carry. The pleasant smell can help users relax or feel refreshed during a long trip.

• Personal Care

  Scented tissues can also be used for personal care. They can be used to freshen up in between showers. The pleasant smell can help mask body odor. They can also be used to clean up small spills.

Feature

Scented tissues have many features that make them different from regular tissues.

Here are some of them:

• Fragrance

  The most obvious feature is the fragrance. Scented tissues come in many smells. Some popular options are lavender, citrus, and vanilla. Some even have fresh or ocean-like scents.

• Softness

  Like regular tissues, scented ones are soft. They are gentle on the skin. This is important when wiping the nose or face. Some tissues are even softer than regular ones.

• Moisture

  Some scented tissues are moist. Moisture can help keep the skin hydrated. It can also create a more intense fragrance. Some tissues have a light lotion added to them.

• Packaging

  Scented tissues come in many types of packaging. The most common is a flat box with an opening at the top. This makes it easy to pull out one tissue at a time. Some are also packaged in portable pouches with zippers. These are great for on-the-go use.

Design

Scented tissues also have unique designs.

Here are some of them:

• Pattern

  Many scented tissues have pretty patterns. These can be anything from flowers to stripes. Some patterns are simple, while others are bright and fun.

• Size

  Scented tissues come in different sizes. The most common is the regular size. This size is good for most uses. Some companies make smaller travel-sized tissues. These are great for on-the-go use.

• Layers

  Some scented tissues have extra layers. More layers make the tissue thicker. This can make it more absorbent. More layers also block smells better. But more layers make the tissue bigger. So, it may not fit in some tissue holders.

Q&A

Q1: Are scented tissues safe for use on sensitive skin?

A1: Many scented tissues are formulated to be gentle on the skin and often include soothing ingredients like aloe vera. However, certain fragrances and additives could cause irritation for some people. It's always a good idea to check the ingredient list if the skin is particularly sensitive or if one is prone to allergies.

Q2: Can scented tissues be flushed down the toilet?

A2: This depends on the type of scented tissue. Many scented tissues are not designed to be flushable and can cause clogs in plumbing if disposed of in this manner. It's best to treat them like regular tissues and dispose of them in the trash instead of flushing them down the toilet.

Q3: How should scented tissues be stored?

A3: To preserve the fragrance and maintain the quality, it's best to store scented tissues in a cool, dry place away from direct sunlight. Exposure to heat and sunlight can cause the scent to fade over time. Always close the packaging tightly after taking out a tissue to keep it sealed from outside air, which also helps the fragrance linger longer.

Q4: Are there eco-friendly scented tissues?

A4: Yes, there are scented tissues made from recycled paper and printed with organic, biodegradable inks. These options are often marketed towards environmentally conscious consumers, so it may be worth exploring these if one is looking to go green with tissue products.

Q5: Can the scent of tissues affect their usability?

A5: Some users may find that certain strong scents can trigger headaches or breathing problems, particularly if they have asthma or other respiratory issues. In these cases, it's recommended to choose lightly scented tissues or unscented ones to avoid any negative impact on health.