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Car top signs come in different types. Each of the signs developed for cars have different purposes and audiences.
However, regardless of this commonality, all these signs are meant to deliver messages effectively while being mounted on cars.
The car signs are:
Taxi top signs
The taxi top signs are probably the most known to people. They are illuminated and fixed on the roofs of cabs to show clients that the cab is available for hire. The sign bearing the name of the cab company or "taxi" is usually brightly coloured to stand out and have a light inside to enable it to be visible at night.
Delivery service top signs
Homes and companies that deliver food or packages in cars also use top signs. The signs are usually prepared with the name of the delivery entity and any special offers or the fastest delivery time. This makes the car more conspicuous when making deliveries in busy urban areas.
Ride-sharing top signs
Many ride-sharing companies use car top signs to identify cars on their platforms. These signs usually have a digital display that can change to show the ride-sharing company's logo or a special message. Such top signs can also be used magnets and can be easily removed or changed when needed.
Advertising top signs
Some companies use car top signs to advertise on top of personal or rented cars. Commonly, these signs are printed with a huge advertisement for a product or service, and they turn the car into a mobile billboard.
Temporary top signs
Rental cars or temporary services like a brief taxi service can use a temporary top sign. These signs are usually magnetic or suction cup based and can easily be applied and removed. This gives flexibility and is more affordable.
One of the main functions of car top signs is communication. The signs are meant to advertise services such as taxis, ride-sharing, deliveries, and more. This makes the vehicles conspicuous in densely populated driving areas such as city centres.
Another function is identification. Top signs help customers make quick and easy choices when looking for transport services. Taxi and ride-sharing cars, for instance, help potential customers locate the service they require.
Top signs can also be used to advertise other brands or products in situations where the car owners wish to monetise their cars as an extra source of income.
Some of the features of car roof signs that make them efficient as a communication medium include the following:
Car top sign design is vital for its advertising effectiveness. A good sign should achieve good visibility from near and far and good readability.
A great design will consider factors such like the colour, the type of font used, the size, etc. For instance, a dazzling colour combination is easier to spot. The font should be of a size that is readable at both close and distant range.
Other design elements like overall shape and illumination, as discussed previously, also contribute to the effect of the sign.
There are different scenarios whereby roof signs are used, and each of the scenarios demands a different type of sign. Here are these scenarios.
Taxi services
Cab drivers use car roof signs in the taxi services. It is normally an illuminated sign that bears the word "taxi." Most taxicabs place the sign above the car to inform people who are seeking to hire cabs that the particular cab is available for hire. The sign is quite useful in this since it makes cabs easy to see at night or in poor weather.
Delivery services
Cars that deliver pizzas, groceries, or any other items use signs on top of cars to inform people about the delivery company. The sign, for instance, could have the name of the company and a number and say, "Order your pizza delivery from Joe's Pizza." Even though most deliveries during the daytime do not have signs, a few still have signs to market the business further.
Ride-sharing services
Many ride-sharing services, like Uber or Lyft, have equipment with magnetic car roof signs. The signs help passengers looking for cars from the ride-sharing company identify them. The signs make it easy to spot the cars, particularly in busy areas.
Promotional uses
Various top signs are used primarily for promotional purposes. Businesses seeking increased car exposure in multiple locations will rent or put their cars in a sign on top of the car. It could be an ad for a local business or a particular product. The top sign helps in mobile advertising.
When choosing a car top sign, there are several important factors to consider. However, they have only one goal in common: to advertise the business, service, or product it represents competently.
These factors include:
Type of car top sign
This is because there are lots of different signs available. Some are meant to advertise taxis or ride-sharing services, while others effectively advertise delivery services or local businesses. There are also signs that are developed for usage with cars in special occasions such as weddings or in funeral processions.
Visibility
The main purpose of a car top sign is to get the attention of potential customers. A successful sign, therefore, needs to be easily visible from a distance as well as close range. The font, size, type, and colour of the sign play a great role in determining visibility. These design elements should also contribute to the overall visibility of the sign.
Durability
The sign is always exposed to the elements. Everything from rain and snow to extreme heat and winds. Therefore, it is necessary that the sign be durable to withstand all this. It was a good idea to use weather-resistant materials like acrylic or polycarbonate for the sign.
Ease of installation
On many occasions, it may be necessary to install the sign quickly. A good example is ride-sharing cars, where the signs must be installed easily and quickly. Depending on the type of sign, customers may have preferred magnetic signs because they are easy to install and remove.
Compliance with regulations
Depending on the place, there are rules regarding vehicle roof signs. Measures may involve the size of the sign or the information contained in it. Therefore, when selecting a sign, it is crucial to check whether it conforms to any laws.
Answer 1: Car top signs are mainly since roof signs are mainly used to advertise services. Services such as taxis, ride-sharing, delivery cars, and even advertising businesses.
Answer 2: Car top signs for weddings are generally more elegant and manufactured from materials like vinyl or light fabric. More so, the signs are affixed to vehicles in a non-intrusive manner to avoid commensal harm to the wedding cars.
Answer 3: Yes. Car top signs are very effective for advertising local businesses. They increase brand visibility to anyone who sees the car regardless of whether they were looking for that business or not.
Answer 4: Car top signs can be produced using metal, acrylic, vinyl, polycarbonate, etc. The choice of material usually depends on usage, such as illuminated signs.
Answer 5: Yes, car top signs are designed to withstand harsh weather conditions. This is assuming they are made from weather-resistant materials.
