Professional makeup

Market Insights on Professional Makeup Kits

Market Size: The global professional makeup market is set to grow significantly, with projections indicating an increase of USD 31.4 billion from 2023 to 2028, achieving a compound annual growth rate (CAGR) of 6.79%. The cosmetics sector, encompassing various makeup products, is expected to reach $108.4 billion in revenue by 2024, indicating a steady annual growth rate of 4.43% as reported by Statista. This growth is notably driven by the rising trend of online shopping, which has become a preferred channel for consumers seeking diverse makeup options.

Consumer Insights: The primary demographic for professional makeup includes younger consumers, particularly Gen Z and Millennials, who value product efficacy and ingredient transparency. A significant portion of this audience is inclined towards clean beauty products, with the demand for non-toxic and ethically sourced ingredients gaining traction. Moreover, there is an increasing expectation for brands to meet sustainability standards, aligning with the values of a more environmentally-conscious consumer base.

Top Brand Dynamics: Leading brands in the professional makeup segment are innovating rapidly, with a notable rise in the launch of products that cater to specific consumer needs, such as color-correcting formulations and multi-purpose cosmetics. The trend towards minimalism and multifunctionality is evident, as brands seek to provide effective solutions that resonate with the evolving preferences of modern consumers. In particular, tools designed for precision application are becoming essential, reflecting a shift towards artistry in makeup application.

Types of professional makeups

• Foundation:

  It is a skin-coloured cosmetic used to cover spots and discolourations, leaving the face looking smooth and even. It is available in powder, liquid, cream, and mousse forms.

• Concealer:

  Concealers are thicker than foundations and are used to cover zits, dark circles under the eyes, and other imperfections. It is available in liquid, cream, and stick forms.

• Blush:

  It is a powder or cream applied to the cheeks to give them a lively, healthy colour. It is available in various pink, peach, and purple hues.

• Highlighter:

  It is a powder or cream with a light colour and a shimmery or glittery finish. It is used to emphasise the cheekbones, brow bones, and Cupid's bow area to give the face a radiant and glowy look.

• Brow products:

  They are used to filling in, defining, and shaping the eyebrows. It includes powders, pencils, and gels.

• Eye shadow:

  It is a powder, cream, or pencil applied to the eyelids to give colour and dimension. It comes in various colours from neutral to bold.

• Eyeliner:

  It is a pencil, gel, or liquid that creates a precise line along the upper and lower lash lines. It comes in various colours and finishes, including matte and shimmer.

• Mascara:

  It is a dark, thick liquid brushed onto lashes to darken, lengthen, and volumize them. It is usually black or brown.

• Lipstick:

  It is a cosmetic used to add colour and texture to the lips. Professional lipsticks come in various colours, from subtle nudes to bold reds.

• Lip liner:

  It is a pencil that creates a precise outline on the lips to prevent bleeding and feathering. It comes in various shades to match different lipsticks.

• Setting Spray:

  It is a fine mist used to set the makeup in place and control shine. It is available in various formulas.

How to choose professional makeups

• Skin Type:

  The first step in choosing the right professional makeup is to determine the skin type. This will help find products that suit the skin type. For dry skin, moisturizing products such as cream foundations and hydrating primers are suitable. Oily skin does well with oil-free or mattifying products such as powder foundations and oil-free primers. Combination skin can use products formulated for each skin area. For normal skin, most products work well. It is essential to identify skin concerns like acne, redness, or aging. This will help find products formulated to address the specific needs of the skin.

• Undertone:

  Finding the right shade of foundation is essential for a professional makeup finish. First, determine the skin's undertone, whether warm (with hints of yellow, peach, or gold), cool (with hints of blue, pink, or purple), or neutral (a mix of all colors). Professional makeup often comes in a wide range of shades, making it easier to find the perfect match. When selecting foundation, consider the coverage level needed, whether sheer, medium, or full, and choose a formula that suits the skin type, such as liquid, cream, powder, or stick.

• Test Products:

  When choosing professional makeup, it is important to test all products on the face, not just the wrist, as the facial skin is different. Check the product under natural light, as it gives the most accurate color match. Apply the makeup to different areas of the face, such as the jawline, cheekbones, and forehead, to see how it blends with the skin. Allow the product to set for a few minutes and then check for oxidation or changes in color. Choose products that closely match the skin tone and provide a seamless finish.

• Coverage:

  Consider the coverage needed to achieve the desired look. Options include sheer, medium, and full coverage. Keep in mind that products with sheer coverage can be layered with other products to achieve the desired coverage. Look for products that have multiple uses, as they save time and are convenient.

• Longevity:

  Professional makeup is designed to last for long hours. Consider the length of time a product is expected to last and the environment it will be used in. Look for products that have been tested for their ability to withstand sweat, oil, and humidity, such as long-wear foundations, setting powders, and setting sprays. Choose products that have received positive reviews from other users on their ability to stay put without fading, smudging, or clogging.

How to use, install, and product safety

• How to use:

  Many professional-grade makeup products have step-by-step instructions on how to use them. The instructions can be found on the product packaging or the manufacturer's website. Make sure to follow the instructions for the best results. Using the products as intended will also ensure that they are safe. In addition, make-up artists have their own methods for using makeup products, which they share through videos and tutorials.

• Installation:

  There is no professional makeup installation process. Makeup products are applied to the skin using different tools and equipment. However, for equipment like LED makeup lights, follow the provided installation and setup guidelines. The lights can be mounted on a makeup vanity or mounted on a tripod.

• Product safety:

  When using professional makeup, it is important to be aware of the product's expiration date. Makeup products have a shelf life, and using them beyond their expiration date can result in changes to the formula, which may affect the product's performance. In some cases, it may cause irritation to the skin. Take note of the ingredients when purchasing professional makeup. Some ingredients can be harmful to the skin. This includes parabens, sulfates, and synthetic fragrances. They can cause allergic reactions, especially for people with sensitive skin. Choose products with ingredients that are safe and gentle on the skin. Also, choose products that are cruelty-free and not tested on animals.

Features, functions, and designs of professional makeups

The features, functions, and design of professional makeup are the same as regular makeup, but they are more concentrated and designed for intensive use. The functions and features of different products help the skin look better, cover blemishes, and make the face look more attractive. Below is a breakdown of each product's function, feature, and design.

Foundation

• Function: Provides a smooth, even base. It can be used to cover blemishes, scars, and birthmarks.
• Feature: Full coverage and long-lasting.
• Design: Thick cream or liquid foundation in a compact case.

Concealer

• Function: Hides dark circles under the eyes and other discolorations.
• Feature: Highly pigmented to cover different skin tones.
• Design: Small tube or compact for precise application.

Blush

• Function: Gives color to the cheeks and creates a youthful glow.
• Feature: Wide range of shades from natural to bright.
• Design: Powder, cream, or liquid in various formulas.

Eyeshadow

• Function: Adds color and dimension to the eyelids.
• Feature: Comes in matte, shimmer, and glitter finishes.
• Design: Single pans or palettes with multiple shades.

Eyeliner

• Function: Defines and accentuates the eyes.
• Feature: Available in pencil, gel, liquid, or cream forms.
• Design: Waterproof and smudge-proof for long-lasting wear.

Mascara

• Function: Lengthens, thickens, and darkens eyelashes.
• Feature: Different brushes for volume or length.
• Feature: Easy to remove with makeup remover or cleanser.

Lipstick

• Function: Adds color and shine to the lips.
• Feature: From nude to bold, matte to glossy.
• Design: Some are long-lasting and transfer-resistant.

Setting Spray

• Function: Locks makeup in place and reduces shine.
• Feature: Refreshes the skin throughout the day.
• Design: Comes in a small spray bottle.

Q&A

Q1: What is the shelf life of a professional makeup foundation?

A1: The foundation has a shelf life of 12 months to 3 years. Makeup products with a higher percentage of preservatives can last longer. It is important to note that the shelf life is only valid if the foundation is stored properly and used within the professional makeup's storage and usage guidelines.

Q2: Does professional makeup have any certifications?

A2: Many professional makeup products have CE and ISO certifications. The CE marking indicates that the product meets European health, safety, and environmental protection standards. The ISO certification shows that the product meets international quality management system standards.

Q3: Can buyers order custom professional makeup products?

A3: Some manufacturers allow buyers to order custom professional makeup products. They offer various customization options, such as custom packaging, size, and color. Businesses can choose to have their logos or brand names printed on the makeup for effective marketing.

Q4: Do manufacturers have professional makeup in bulk?

A4: Yes, manufacturers produce professional makeup in large quantities. They package the makeup in bulk in large containers or packages that are suitable for wholesale buyers. Some packages are suitable for large makeup studios, while others are suitable for manufacturers who package the makeup for retail sale.