Philippine hair wigs

Market Insights on Philippine Hair Wigs

Market Size: The Philippine hair care and styling products market, which includes Philippine hair wigs, was valued at approximately 43,604 million PHP in 2018, with a compound annual growth rate (CAGR) of 2.2% projected through 2023. The demand for hair wigs has seen a notable increase, reflecting a shift in consumer preferences towards diverse hairstyles and the convenience of wigs as a styling option. The overall beauty market in the Philippines is estimated to reach $6.47 billion by May 2024, indicating a growing sector for hair-related products.

Consumer Insights: The primary demographic for Philippine hair wigs spans young adults to middle-aged individuals, with a significant interest in products that emphasize inclusivity, self-expression, and convenience. Consumers are increasingly drawn to wigs for their versatility and ease of use, particularly those that offer natural looks and are made from high-quality materials. Additionally, sustainability is becoming a key purchasing driver, as 96% of Filipino consumers express interest in sustainable products, yet many prioritize affordability over sustainability when making choices.

Top Brands Dynamics: The market is witnessing innovation from leading brands, with an emphasis on hair wigs that cater to a variety of styles and textures. For instance, the rise of intensive conditioners, which achieved a CAGR of 3.39% in recent years, signals a growing focus on hair health, complementing the increasing popularity of Philippine hair wigs. Brands are also leveraging social media to engage with consumers, showcasing tutorials and styling tips that highlight the versatility of wigs in everyday fashion.

Types of Philippine hair wigs

Philippine hair wigs come in various styles and designs to suit different tastes and preferences. Some of the most popular kinds of wigs include the following:

• Lace Front Wigs: Lace front wigs have a delicate lace panel at the forehead, creating a seamless hairline. This type of wig gives the appearance of real hair growing from the scalp. This makes it look natural when worn. Philippine lace front wigs are known for their quality craftsmanship and attention to detail.
• Full Lace Wigs: Full lace wigs have an entire lace cap, making them lightweight, breathable, and versatile in styling. These wigs offer a natural look and can be parted and styled in multiple ways. They are popular among those seeking high-quality, realistic hairpieces.
• U-Part Wigs: U-part wigs have a U-shaped opening at the front or side, allowing the wearer's natural hairline to blend with the wig. This wig offers a natural look and is easy to put on and take off. It is popular for those who want to add length and volume to their hair without full coverage.
• Clip-in Hair Extensions: Although not a full wig, Philippine- made clip-in hair extensions are popular for adding length, volume, and texture to natural hair. These extensions come with clips that can be easily attached and detached, making them perfect for temporary style changes.
• Human Hair Wigs: Many human hair wigs in the Philippines are made from real human hair, providing the most natural look and feel. These wigs can be styled, colored, and treated like natural hair, making them suitable for those seeking high-quality, long-lasting hairpieces.
• Synthetic Hair Wigs: Synthetic hair wigs are more affordable and require less maintenance. They are pre-styled and hold their shape well, making them popular for those looking for convenient and budget-friendly options.

How to choose philippine hair wigs

When choosing a wig, the face shape, skin tone, and lifestyle are essential. Human hair wigs from the Philippines are more expensive than artificial ones but look more natural and last longer. It is vital to consider the hair's texture, length, and color. Those who love lightweight, breathable wigs should consider lace-front or full lace wigs. They offer a more natural appearance and are comfortable to wear. Check the wig's cap construction, as it influences the fit and comfort. Adjustable straps and breathable caps provide a better fit and more comfort.

• Hair type and texture:

  Consider the type and texture of the hair. Does it match the skin on the scalp? Is it soft or coarse? Knowing the kind of hair can help determine its origin. Philippine hair is mostly straight, wavy, or curly. Think about the hair's texture compared to other kinds of hair. Knowing the hair's texture and type can help select the right products for washing, styling, and taking care of them.

• Length and color:

  Consider the hair's length and color. Take time to learn about the length and color of the hair on the scalp. The length is measured from the forehead to the tip of the hair. The distance will help choose the right kind of wig. The distance is also essential when selecting a hair extension. The color of the wig is also an important factor. Most users prefer wigs with the same color as the hair on the scalp. However, there are different kinds of colorations for wigs. Some users choose a different color to create a unique style.

• Cap construction:

  Look at the cap construction for Philippine wigs. Different cap designs have different influences on the fit, comfort, and look of the wig. Lace-front wigs have sheer lace at the hairline. This lace makes the hair look like it is coming out of the head. It creates a natural look. Full lace wigs have a lace cap that covers the whole head. The user can part the hair in different places and styles. Monofilament caps have a lace panel or material that looks like lace at the top. It makes the hair look like it is coming out of the scalp. It is suitable for people with thin hair or those who want a natural look.

How to use, install, and product safety

Wearing and caring for wigs made of Philippine hair requires knowledge for a pleasant experience. The following steps offer guidelines for buyers on how to use, install, and maintain these wigs.

Usage

• Prepare Natural Hair:

  Clean and dry the natural hair thoroughly. Tie or pin it back to form a flat base. This preparation makes the wig sit better and look good.

• Apply Wig Cap:

  Put on a wig cap to protect the hair and keep it from showing. This cap absorbs sweat and gives a smooth surface for the wig to adhere to.

• Adjust the Wig:

  Gently lift the wig onto the head. Start from the front, lining it with the natural hairline. Gradually move it back and adjust to fit comfortably. Use the inner straps or clips to secure it.

• Blend the Hair:

  Carefully use a comb or fingers to mix the wig hair with the natural hair. This blending gives a natural look and makes the wig look more real.

• Style as Desired:

  Now that the wig is in place, style it using your hands or styling tools. Philippine hair is easily styled, so create the look you like.

Installation

• Secure the Wig:

  To achieve this, use clips, combs, or adhesive products to secure the wig. These methods will keep the wig stable during daily activities.

• Trim Excess Lace:

  For lace-front wigs, trim the excess lace carefully. Do this while the wig is on the head. This action will allow for a more realistic hairline and better overall appearance.

Product Safety

• Heat Protection:

  If the wig is made from real hair, use heat styling tools cautiously. High heat can harm the hair strands. Always use a heat protectant spray while using electrical devices to style the wig.

• Gentle Detangling:

  Use a wide-tooth comb or wig brush with soft bristles to detangle the hair. Start at the tips and work up to the roots. This action stops damage and keeps the wig in good shape.

• Regular Cleaning:

  Wash the wig regularly to remove sweat, oil, and product buildup. Use a mild wig shampoo and cool water. Gently squeeze the water out without rubbing the hair. Then, dry it on a wig stand or mannequin head.

Functions, features, and designs of Philippine hair wigs

Philippine hair wigs have many functions, features, and designs that meet the needs and preferences of different customers. Some of these include:

Functions

• Fashion and Beauty: Wigs are used to enhance one's beauty, allowing for a change of hairstyle, color, and texture. This is particularly true for human hair wigs, as they can be styled just like natural hair.
• Protection: Wigs can protect natural hair from environmental factors, heat styling, and chemical treatments. They help in the maintenance of hair health and can promote hair growth by reducing tension and manipulation on natural hair.
• Medical: Wigs are essential for those undergoing chemotherapy or suffering from alopecia, lupus, and other conditions that cause hair loss. They provide a natural look and help boost self-esteem during tough times.

Features

• Material: Wigs are made from either synthetic fibers or natural human hair. Human hair wigs look more natural and can be styled in many ways, while synthetic wigs are more affordable and require less maintenance.
• Cap Construction: Wigs have different cap designs, such as lace front, full lace, 360 lace, and closed weft. Lace front wigs look natural along the hairline, while full lace wigs offer versatility in parting and styling.
• Length and Style: Wigs come in various lengths, from short bobs to long, flowing locks. They are available in many styles, including straight, wavy, curly, and kinky, catering to different fashion tastes and preferences.

Design

• Color: Wigs are designed in many shades, from natural hair colors like black, brown, blonde, and gray to vibrant, unconventional colors like pink, blue, green, and purple. Some wigs have multiple colors blended for a more natural look, such as highlights and lowlights.
• Cap Size and Fit: Wigs are available in different cap sizes to fit various head shapes and sizes. Some wigs have adjustable straps inside the cap for a more secure fit, while others have stretchable caps that can accommodate different head circumferences.
• Hair Density: Wigs are designed with varying hair densities, from light to full. Low-density wigs have more exposed caps, offering a more natural look and better ventilation. High-density wigs offer a fuller, more dramatic appearance.

Q&A

Q1. Do wigs damage hair?

A1. Wearing wigs does not damage the hair. However, if one uses a wig frequently and does not take care of it properly, it could lead to some form of wear and tear on the natural hair. It is essential to ensure the wig is well-fitted, breathable, and does not cause unnecessary friction or pull on natural hair to avoid potential damage.

Q2. What is the lifespan of a Philippine wig?

A2. The average Philippine wig can last from six months to two years, depending on the material, maintenance, and frequency of use. Wigs made from premium materials, like natural human hair, tend to have a longer lifespan. However, those made from synthetic fibers must be replaced more often due to wear and tear.

Q3. Is it safe to wear wigs every day?

A3. Wearing wigs daily is safe if one chooses the right kind of wig. It is essential to ensure the wig is well-fitted, breathable, and does not cause unnecessary friction or pull on natural hair to avoid potential damage. Regular cleaning and maintenance help ensure the wig's longevity and comfort for everyday use.

Q4. How do I choose the right wig?

A4. To choose the correct wig, consider the following factors: face shape, wig material (human hair or synthetic), cap construction, and color/match with natural hair. Also, consider the occasion or usage scenario, maintenance requirements, and budget. Trying different styles and cuts is recommended to find the most flattering and comfortable fit.

Q5. Are wigs customizable?

A5. Yes, wigs can be customized to some extent. Human hair wigs can be cut, colored, and styled to the wearer's preferences. Synthetic wigs can also be trimmed and styled, although they have limitations regarding heat and dye compatibility. Many wig makers and stylists can alter a wig's fit, length, and look to suit individual needs and tastes.