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No brand eyeshadow refers to an eyeshadow product that does not have a particular brand name or label associated with it. These eyeshadows are often sold at more affordable prices, typically in bulk on wholesale platforms. They tend to provide similar quality to branded counterparts but without the added cost of branding. No-brand eyeshadows usually come in various colors and formulations, including powder, cream, single pans, or palettes.
Different types of no-brand eyeshadows include:
Finding the right eyeshadow can be an overwhelming experience, especially when there are thousands of options. Here are a few tips to help wholesale buyers select the right no brand eyeshadow for their target customers.
Know the Customer Base
Knowing the age, location, and buying habits of the target customers can help wholesalers choose the right products. For younger customers, trendy and vibrant colors may be preferred. Older customers may prefer more neutral or subtle colors. Professional customers may look for eyeshadows that offer a wide variety of colors, such as no brand eyeshadow palettes.
Keep Up with the Latest Trends
Following beauty blogs and social media trends can help wholesalers know what type of eyeshadow colors are popular. They can also visit local shops to see what products are selling. This information can help stock up on eyeshadows that customers want.
Consider Quality and Price
Wholesale buyers want to make a profit and at the same time offer affordable products to their customers. As such, they should carefully evaluate the quality of the eyeshadow and the price. While most brand-name eyeshadows are expensive, no brand eyeshadow is affordable while still offering great quality. Finding a balance between quality and price will ensure quick sales and good profit margins.
Diversity in Product Range
Stock different types of eyeshadows to cater to different customer needs. For example, stock glitter eyeshadows, matte finish ones, and color-changed eyeshadows. Also, consider stocking eyeshadow palettes that have different shades. This will convenience customers who do not want to buy single eyeshadow packs.
Sample First
Order samples first and evaluate their quality before making a bulk order. Check the pigmentation, smoothness, durability, and packaging. Find out what makes the no brand eyeshadow unique and market them to potential customers.
Prepare the face
Clean the face with a cleanser. Apply primer to the eyelids and other parts of the face where necessary. The primer helps to hold the makeup for a longer time and makes the color pop more. Use a concealer to cover dark circles or blemishes on the eyelids.
No brand eyeshadow application
Pick up the desired color with the brush and tap off the excess. Gently apply the eyeshadow to the eyelids in a back-and-forth motion. Continue to apply until the desired color intensity is achieved. Apply eyeshadow with different brushes for precise application in small areas. Also, use separate brushes for glitter eyeshadow and cream.
Layering
Layer different eyeshadow colors to create a unique color or effect. Apply the light color first as a base color before the darker ones. Use a clean brush to blend the different colors together so there are no visible lines between them.
Highlighting and Shading
Use a small, precise brush to apply the highlight color to the inner corner of the eyes and beneath the brow bone. This makes the eyes pop and gives them a three-dimensional look. If there is a need to shade any part of the eyelid, use a slightly darker eyeshadow color than the base color. Apply with a small brush so the color goes to the desired area.
Finishing touches
Clean any fallout with a makeup wipe or cotton pad. Apply eyeliner, mascara, and any other desired makeup products to complete the look. If the eyeshadow is to be used with other makeup products, apply them before the eyeshadow. This is because other products might fall out, and there will be no need to worry about fallout.
Check the Ingredients
Look out for harmful chemicals such as parabens, phthalates, and formaldehyde. These ingredients can cause skin irritation, hormonal imbalance, or even cancer.
Allergy Test
Apply the eyeshadow to a small part of the skin, preferably the wrist. Leave it for 24 hours to know if it reacts to the skin. If it does, return the product.
Check for certifications
Check the product packaging for certifications. It shows that the product has undergone various safety tests and meets the required standards. Some certifications include CE markings, American and European standards, and ISO certifications.
Check the packaging
No brand eyeshadow should have a sturdy and well-closed packaging. This will prevent breakage during storage or transportation. Ensure the packaging is not damaged before use.
Proper storage
Store the eyeshadow in a cool, dry place. Excessive heat can cause cream eyeshadow to become too soft, making it difficult to apply. It can make powder eyeshadow brittle and prone to breakage. Keep it away from direct sunlight because it can cause eyeshadows with vibrant colors to dull. This will ensure the eyeshadow lasts longer and maintains its effectiveness.
No brand eyeshadow is a makeup product with various colors and shades. It usually comes in a compact form with a mirror and an applicator. The customizable palettes allow one to choose different shades of eyeshadow to create their desired look. Some may have a single shade for a specific color or a multi-shade palette. They are cost-effective, giving quality performance without the brand name markup.
The design is sleek and portable, making it ideal for on-the-go touch-ups. Some have a magnetic closure for added security. The packaging is often minimalistic, focusing on functionality rather than luxury. The primary feature of no-brand eyeshadows is their quality. They offer highly pigmented formulas and blendability, comparable to high-end brands. The matte, shimmer, glitter, and satin finishes suit different makeup styles and preferences. They come in various colors, from neutral tones to bold, vibrant hues. No-brand eyeshadows often include versatile shades, such as a range of browns or a mix of gold and bronze, suitable for creating multiple looks.
No-brand eyeshadow palettes provide great value for money. Buyers get high-quality products at a fraction of the cost of branded options. This makes them accessible to a wider range of makeup enthusiasts, from beginners to professionals. No-brand eyeshadows are practical and effective. They deliver the same results as high-end brands without the hefty price tag. This makes them a staple in many makeup collections.
The primary function of eyeshadow is to add color and dimension to the eyes. It can enhance the natural beauty of the eyes or create dramatic, artistic looks. Different shades and finishes can be used to make the eyes appear larger, more defined, or more colorful. Eyeshadow can also be used in combination with other makeup products to create a complete look. For example, a no-brand eyeshadow in natural shades can be paired with eyeliner and mascara to create a subtle daytime look. A bold, colorful eyeshadow can be layered with bright lipstick to create a striking fashion statement.
Q1. Are no brand eyeshadows good?
A1. No brand eyeshadows are generally good. Most no brand eyeshadow palettes feature quality ingredients that offer great pigmentation and smooth application. They also come in various color ranges, from neutrals to vibrant shades, catering to different tastes and styles. Many brands' eyeshadows are cruelty-free and vegan.
Q2. What is the shelf life of no brand eyeshadow?
A2. The average shelf life of no brand eyeshadow is three to five years. This depends on the type of eyeshadow, ingredients, and how it is stored. No brand eyeshadow with natural ingredients and proper packaging has a longer shelf life.
Q3. Can customers request a no brand eyeshadow sample?
A3. Some suppliers offer samples of no brand eyeshadow. This allows customers to examine the quality of the product before making a bulk order. However, the samples may be free or come at a fee, depending on the supplier's policy.
Q4. What are the packaging options for no brand eyeshadow?
A4. No brand eyeshadow is available in bulk, jar, or box packaging. Bulk packaging is suitable for wholesale buyers. It makes no brand eyeshadow easy to package in small containers for retail. Jar or box packaging is primarily used for retail and individual customers.