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About fashion eyeshadow

Types of fashion eyeshadows

Different kinds of fashion eyeshadow are available for wholesale buyers. Each kind is suitable for particular situations, so it's essential to understand the different kinds of eyeshadow to know what to stock up for customers.

  • Matte Eyeshadow

    Matte Eyeshadow has no shimmer or glitter. It has a flat finish and comes in various colors. People of all ages and skin tones can use it. Makeup artists like this kind because it doesn't reflect light. This quality makes it good for taking pictures or making videos. When light doesn't bounce off the makeup, the colors look true to life. Matte Eyeshadow is also good for daily wear. Its colors are gentle and natural. Busy workers or school students can wear it.

  • Shimmer Eyeshadow

    Shimmer Eyeshadow has fine pieces of glitter or shimmer mixed into the color. When the glitter is light, the eyeshadow looks gentle and shiny. A strong shimmer makes the eyeshadow sparkle a lot. This eyeshadow works for everyday use and special events. The gentle shimmer is nice for work or school. It makes the eyes catch a little light. This look is good for daytime use. A strong shimmer is suitable for parties, weddings, and other events at night. The glitter reflects light, making the user sparkle. The eyeshadow comes in many colors, like pink, gold, and silver.

  • Glitter Eyeshadow

    The Glitter Eyeshadow has larger pieces of glitter. Some may even have sequins. This eyeshadow makes the user stand out. It is great for festivals, concerts, or nightlife. The large glitter catches a lot of light. This quality makes the user shine. But this eyeshadow is not good for everyday use. The glitter is too much for work or school. The eyeshadow comes in bright colors like gold and silver. It also has bold, dark colors like black with glitter.

  • Metallic Eyeshadow

    The metallic eyeshadow looks like metal. It shines like metal, too. This eyeshadow is great for buyers who want a shiny look. The eyeshadow comes in many colors. These colors include gold, silver, and bronze. Gold and silver are good choices for buyers who live near the ocean. The gold and silver look like the sun shining on the ocean. The bronze color is great for people with darker skin tones. The bronze color looks like the color of the earth. The shiny metal eyeshadow makes users look elegant and sophisticated.

  • Duochrome Eyeshadow

    The Duochrome Eyeshadow looks like one color when it is still. But when the user moves, it looks like a different color. This eyeshadow is fun and unique. It is great for customers who love creative makeup. When the user moves, the eyeshadow changes colors. This feature makes the user stand out. The duochrome eyeshadow comes in many color combinations. One example is blue that changes to purple. Another example is green that changes to gold. This eyeshadow is great for festivals, concerts, or any place where the user wants to shine.

How to choose fashion eyeshadows

Wholesale buyers can use the tips below to choose the right kinds of eyeshadow for their customers.

  • Trends

    Find out what kinds of eyeshadow colors and styles are trending. This could be through social media, fashion magazines, or websites. Look for palettes with colors that are in high demand. Choose those that may be used for different looks, such as casual or professional outfits.

  • Versatile Colors

    Pay attention to palettes that have basic colors, like browns and creams. These colors may be used with different clothing colors and styles. They are also suitable for everyday use. Stocking up on versatile palettes helps buyers who like simple, quick makeup routines.

  • Unique and Bold Options

    Keep some palettes with unique, bold colors. These could be bright greens, blues, or glittery shades. They are for customers who like to express themselves through makeup. They may also be used for special events, festivals, or photoshoots.

  • Quality and Value

    Select palettes that give quality at a good price. Buyers want eyeshadows that will last long and have good color pigment. Look for palettes that have good reviews. Ensure that the quality matches the price that the customers will be willing to pay.

  • Seasonal Palettes

    Think about the seasons when choosing eyeshadow palettes. For example, during the summer, customers may want bright or pastel colors. In winter, they may prefer deep, warm, or glittery colors. Stocking palettes that match the seasons will meet the needs of customers throughout the year.

  • Collaborate with Suppliers

    Work closely with eyeshadow suppliers to find out their new products. They can provide samples, give details about the quality, and inform buyers about trends. Building a good relationship with suppliers will help the wholesale buyer get great products for their business.

How to use, install, and product safety

Fashion eyeshadows can create many beautiful and elegant makeup looks. Below is a simple step-by-step process on how to use them:

  • Prep the eyelids

    Apply a small amount of primer on the eyelids to prep them for the eyeshadow. This will help create a smooth canvas for the colors and make them pop. It will also help the eyeshadow stay on for a long time without creasing or smudging.

  • Apply the first color

    Pick a light shade from the eyeshadow palette and pack it on the eyelid using a flat brush. This will be the base color that will make the other colors stand out more. Ensure the color is well blended and there are no harsh lines.

  • Apply the second color

    Choose a medium shade color and pack it on the crease area with a round brush. The crease area is located just above the eyelid fold when the eyes are open. This color will add depth and dimension to the eye. Blend it well with the first color to create a smooth transition.

  • Apply the third color

    Pick a dark shade color and pack it on the outer V of the eye with a tapered brush. The outer V of the eye is the outer corner and the crease area. Apply the color with a light hand and blend it with the other colors.

  • Add shimmer

    Using a small brush, pack some shimmer in the center of the eyelid. Also, add some shimmer color on the inner corner of the eye and the brow bone. This adds some glam to the look and makes it more attractive.

  • Finish up

    Use a wipe to clean off excess eyeshadow around the eyes. Apply eyeliner, false lashes, and mascara to complete the look.

Product Safety

Fashion eyeshadow makes the eyes look good, but users need to put it safely. Here are some tips for safe use:

  • Check the label

    The eyeshadow should have a CE mark and comply with European cosmetic standards. The CE mark shows that the product meets quality and safety requirements. It is safe to use.

  • Avoid expired products

    Always check the expiry date on the eyeshadow. Using expired products can change the eyeshadow's texture and may not give the desired result. More so, expired cosmetics can be harmful.

  • Do a patch test first

    Before using any new eyeshadow on the eyelids, do a patch test. Apply a small amount on any other part of the skin. Wait for 24 hours to see if any rash develops. If the user feels itchy or sees redness, do not use the product on the eyes.

  • Keep it clean

    Always close the eyeshadow container tight to keep dust and germs away. Use the eyeshadow only with clean hands or brushes. Always wash makeup brushes to keep them clean.

  • Avoid sharing

    Do not share eyeshadows with other people. Each person's eyes are different. Sharing can spread germs from one person to another.

Functions, features, and designs of fashion eyeshadows

Fashion eyeshadow has many functions, features, and designs that make it attractive to buyers. Here are some of them:

  • Variety of colors:

    Fashion eyeshadow comes in various colors, from subtle nudes to bold and vibrant shades. This variety allows users to experiment with different looks and find the perfect color for any occasion.

  • Long-lasting:

    Many fashion eyeshadow products are designed to last all day without fading or creasing. This is especially important for those who want their makeup to look fresh and vibrant throughout the day.

  • Easy application:

    Some fashion eyeshadow products have applicators that make applying the eyeshadow easy. This is especially helpful for those who are not as experienced in applying makeup and need a little extra help getting a smooth application.

  • Shimmer or matte finishes:

    Fashion eyeshadows are available in shimmer or matte finishes. Shimmery eyeshadows add a touch of glamour and sparkle, perfect for evening or festive occasions. Matte finishes offer a more subdued and sophisticated look, ideal for everyday wear or professional settings.

  • Blendable:

    Blendable eyeshadow makes it easy to create a seamless transition between colors. This is key in achieving depth and dimension in eye makeup looks.

  • Buildable coverage:

    Buildable coverage eyeshadows allow one to apply as little or as much color as desired. This is great for those who want the option of a sheer wash of color or a more intense, bold look.

  • Trendy formulations:

    Some eyeshadows come with unique formulations, like cream-to-powder or gel formulas, that enhance the application and wearing experience. These trendy formulations cater to different preferences and needs in makeup application.

  • Functions:

    Eyeshadow can enhance the eyes' color and shape as well as create different looks. For example, a darker shade can make the eyes appear larger, while a lighter shade can make them look smaller. Eyeshadow can also be used to cover up any redness or discoloration around the eyes.

Q&A

Q1. What is the shelf life of fashion eyeshadow?

A1. The average shelf life of eyeshadow is three to five years. This timeframe can vary depending on the ingredients and how users store and use the product. Those with a higher percentage of natural ingredients tend to have a shorter life, while those loaded with preservatives can last longer. It is vital to store eyeshadow in a cool, dry place and avoid leaving it in direct sunlight. With time, the colors may become less vibrant, indicating it is time to replace it.

Q2. What are the trends in eyeshadow fashion?

A2. Currently, striking and bold colors are trending, especially in the fashion industry. Other trends include metallic finishes, 3D textures, and sustainable and clean beauty. The trends may vary depending on the target market's needs and preferences.

Q3. Can fashion eyeshadow be customized?

A3. Wholesale manufacturers offer various options for customizing eyeshadows. They allow buyers to select unique colors, packaging, and logos to add to the product. This presents a great way for businesses to build their brand and meet the specific needs of their customers.

Q4. What is the difference between regular and fashion eyeshadow?

A4. Generally, there is no difference between regular and fashion eyeshadow. Both serve the same purpose and come in similar varieties. However, the fashion eyeshadow is more vibrant and bold, which is mainly geared toward the needs of users who love high-fashion cosmetic products.